3 Super Cool New Ways to Shop for a Wedding Dress

The last two years have definitely pushed our creative thinking and resourcefulness. People are now looking for ways to use and re-use things like never before. The same logic is being applied to wedding gowns. Bridal designers realizing this trend, have jumped on the bandwagon, and are offering innovative and exciting ideas for you to dress up on your wedding day.

Here’s a round-up of three designer brands showcasing unconventional wedding dresses and a new cool way to envision a wedding dress.

Sheila Frank

In 2018, Shelia Frank launched her first bridal collection after custom-designing dresses for two years. Her collection consisted of the then-revolutionary mix-and-match pieces. Her 2022 collection is designed for today’s bride. Frank’s nine-piece collection offers interchangeable slip dresses, puff-sleeve blouses, overlays, and A-line skirts. All of them are handmade. The use of satin and sheer fabric – dotted Swiss makes it easy to incorporate them into daily wear. The garments are made to order, and so there are plenty of customizable possibilities.

Fifth & Welshire

Kai Petty founded this brand with a vision to create a contemporary ready-to-wear bridal line. It is meant for brides who wish to break away from wearing the traditional gown and shop for something unconventional. There are pieces for weddings, semi-formal ceremonies, and events like rehearsal dinners, second look, and engagement parties. The collection features mix-and-match pieces, architectural pleat-paneled gowns, and jumpsuits, sharp and edgy suit separates. The goal was to craft a collection that is practical for different occasions.


Specially designed for outdoor weddings, Brenna Simmons launched Nordeen as a bridal line that consumers can shop for directly. The designer noticed that adventure elopements at national parks and public lands were becoming increasingly popular. Taking inspiration from the Californian Redwood Forests, the interchangeable fifteen-piece selections puts forward dreamy slip-dresses, edgy bride separates, and inventive layers such as mock-neck shrug and an oversized sweater with a cut-out back to show a long detachable train or gown’s bow details.